Marketing people have to market something. It’s what they do. Where you see a plain brown box, marketers see advertising space, tie-ins with corporate partners and free keychains to the first 10,000 box buyers. In the absence of anything resembling a consistent winner the last 30 years, the Cubs have marketed a ballpark rather than a baseball team to the masses. It’s hard to tell which is the opiate of the people — Wrigley Field itself or the beer flowing inside the stadium during games. Either way, the franchise has ‘‘positioned’’ the ballpark as a place for you to get …
Reported by Chicago S-T 1 day ago.
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